BLU is a fictional plant-based food brand, inspired by the idea that less is more. Less artificial ingredients, more real flavor. Less processing, more purity. The mission is simple: to create 100% plant-based, gluten-free and additive-free products that celebrate the power of nature.
At the heart of BLU is the wild blueberry - a small but powerful superfruit packed with antioxidants and nutrients.
This project includes the development of the brand’s visual identity, packaging design and a social media presence that brings the brand’s philosophy to life.
Simplicity
A clean, minimalist aesthetic reflects BLU's values of simplicity and purity. The color palette features the deep blue of wild blueberries and a soft creamy tone to embody the freshness of nature and evoke a sense of organic quality.
Clear and Clean
Each product label is carefully crafted to be both eye-catching and informative, ensuring communication of the brand’s commitment to high-quality, additive-free ingredients. The design focuses on creating a visual identity that appeals to health-conscious consumers, stands out on the shelf and conveys BLU’s core message of purity, sustainability and natural goodness.
Connecting with Consumers Online
In addition to the product labels and visual identity, the social media presence for BLU played an important role as well. The Instagram profile and posts reflect the same minimalist approach, focusing on the power of nature. Each post aims to engage consumers, promote the products and showcase the natural power found in wild blueberries.
