Safe Waves is a brand concept tackling the growing issue of plastic pollution in our oceans. Its mission is to raise awareness and educate people - working towards clean, safe water instead of oceans filled with plastic waste.
A Dynamic Visual Identity
At the heart of Safe Waves' visual identity is the logo. The letter 'A' symbolises an ocean wave, reinforcing the brand’s mission while adding a dynamic touch. The responsive logo adapts to all mediums: whether on banners, digital platforms or printed materials - it remains a consistent representation of the brand.
Engaging Communication Strategy
Safe Waves communicates its mission through impactful visuals. The brand’s strategy focuses on bold illustrations and infographics, designed to inform and engage. These elements are featured on posters, flags, banners, leaflets, postcards and brochures - all made from recycled materials.
Sustainability in Action
Beyond raising awareness, Safe Waves takes action by repurposing ocean plastic into surfboards and swimwear - turning pollution into solutions.
