Silke Gesing, founder of VERBUNDEN IN KIEL, works as a natural health practitioner with over a a decade of experience. She offers a range of services and connects with her clients through various platforms including a website, Instagram and a podcast.
With an existing brand, the goal is not to create a completely new identity but to rebrand and strengthen it in order to create a more cohesive visual identity that is recognisable and consistent across all brand touchpoints.
Key deliverables in this project include a refreshed colour palette and typography, a new website, an updated Instagram account, podcast artwork, promotional leaflets and photoshoots - ensuring that every format aligns with the new brand identity.
Crafting the Digital Experience
The redesigned website provides a calm and intuitive user experience that reflects the holistic focus of the practice. A clear navigation and structured content make it easy to explore services, get in touch and access helpful resources. Optimised for mobile use and aligned with the updated visual identity, the site supports a consistent brand presence and makes essential information easily accessible.
Instagram as a Key Brand Touchpoint
Instagram plays a central role in reaching new clients, making a consistent and recognisable presence essential. What started as an unstructured feed without a clear visual direction has now developed into a profile that aligns with the brand’s visual identity.
The account features a focused, cohesive look and communicates the brand’s values through a consistent visual language.
Podcast Cover Design
Silke hosts a podcast together with her husband and after some time with an initial cover, the podcast now appears with a refreshed design. The new cover introduces its own tone while remaining visually connected to the overall brand.
Based on a dedicated photoshoot, the design reflects both the podcast’s positive, motivational spirit and the brand’s visual identity. The result feels aligned yet independent.
Communicating the Vision through Print
Print materials reflect the brand’s calm and modern identity. Instead of traditional leaflets, postcards offer a more thoughtful approach - designed not just to inform but to provide lasting value. With uplifting messages on the front and essential information on the back, they combine decorative purpose with subtle communication.
They seamlessly extend the brand experience beyond the practice, into people’s everyday spaces.
